AI Insights · Timothy · July 2023
Top 5 Fashion Games on iOS in Russia: Q2 2023 Performance
Explore the performance of the top 5 fashion games on iOS in Russia for Q2 2023, including trends in downloads, revenue, and active users.
In the second quarter of 2023, the top 5 fashion games on iOS in Russia showcased varied performances in terms of downloads, revenue, and active users. Here’s a detailed look at the trends for each game.
Makeup Stylist -DIY Salon game saw a consistent increase in weekly revenue, peaking at $122 in the week of May 8. Weekly downloads fluctuated, starting at around 21.7K in late March and dipping to 12.4K by late May, before slightly rebounding to approximately 13.4K by the end of June. Weekly active users steadily grew from 65.8K at the end of March to a high of 92.7K by mid-June, slightly decreasing to 87.9K at the end of the quarter.
Love Paradise - Merge Makeover experienced a notable spike in weekly revenue in early May, reaching $1.4K. Weekly downloads peaked at 20.5K in the second week of May, and although they subsequently declined, they ended the quarter at a strong 15.7K. Weekly active users also surged, with numbers increasing from 7.9K at the end of March to nearly 29.1K by the end of June.
Makeover Studio: Makeup Games had a modest revenue performance, with a peak of $33 in the week of May 8. Weekly downloads showed a significant rise in mid-April, hitting 12.4K, but dropped to around 5.1K by the end of June. Active users grew from 6.5K at the end of March to a peak of 27.6K in mid-June, ending the quarter at approximately 27.5K.
Project Makeover maintained a steady weekly revenue, peaking at $4.9K in early April. Weekly downloads varied, with a high of 8.2K in early June, but closed the quarter at 4.3K. Active users saw a slight decline from 45K in late March to 37.5K by the end of June.
Acrylic Nails! did not generate any revenue during this period. Weekly downloads were relatively stable, ranging from 4.4K to 6.2K, and ending at 5.7K in late June. Active users remained consistent, hovering around 3.9K throughout the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
